Virtual Office Featured Article
September 02, 2009Phone.com CEO Ari Rabban to Speak at Two ITEXPO West 2009 Conference Sessions
By Jessica Kostek, TMCnet Channel Editor
In a recent interview, Ari Rabban (News - Alert) spoke with TMC CEO Rich Tehrani about the ITEXPO West 2009. Rabban is scheduled to be a speaker in two conference sessions.
“One of the biggest business market segments is the SOHO / VSB (Very Small Business) or simply the sole proprietor. With so many business phone and communication options out there how can they choose? What do they need? And what can they afford? In our panel discussions we will review these topics and also discuss how new technology allows for more and more solutions that were only available in front of a personal computer can now be offered on mobile devices. In many cases the end user enjoys an integrated solution that actually comes from different suppliers or combines different products. We will discuss how to decide between bringing to market a completely unified offering or bundling different solutions to enhance the offering,” Rabban told Tehrani.
“We will review how offering new services improves the value of the service for the small business executive and at the same time increases ARPU for the service provider and for resellers involved,” Rabban said.
“I would invite professional involved in selling communication services to small business to attend our sessions, be it resellers, distributors, affiliate marketers or product or component developers that can be brought to market,” he said.
Rabban’s first scheduled conference is titled, “Best of Breed Vs. Best of Suite for UC.”
Both will be held at the Los Angeles Conference Center and the “Best of Breed Vs. Best of Suite for UC,” is scheduled on Thursday September 3, 2009 from 8:30 a.m. until 9:15 a.m.
Other presenters include: Brett Shockley (News - Alert), vice president of emerging products and technology AVAYA; Eric LeBow, director of customer advocacy, Spanlink Communications and David Marshak, program director, senior product manager RTC, Lotus Software, IBM (News - Alert). The scheduled moderator is David H. Yedwab, partner, Market Strategy And Analytics Partners.
The second conference session is on the same day at 2 o’clock. Titled, “Fused Vs. Bundled – The Next Evolution of Operator Services,” this conference session will talk about how providers need to evolve their networks to support new services for entertainment and managing communications that are always-on, content-rich, and offer integrated use of voice, video and data that can be delivered to any end-user device.
Rabban will also be on the panel of speakers which also includes: Jeff Walker, vice president of marketing Cedar Point Communications (News - Alert) and Michael Loftus, InVox. The scheduled moderator is Carolyn Schuk, editor, blogger of Broadcast Engineering and VoIP Princess Blog.
To learn more about these conference sessions or to learn about other events taking place at ITEXPO (News - Alert) West 2009, visit www.itexpo.com.
Follow ITEXPO on Twitter: twitter.com/itexpo
Jessica Kostek is a channel editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Jessica’s articles, please visit her columnist page.
Edited by Jessica Kostek
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